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TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a increase in AI content, driven by recent video-generation tools.

AI Content on Other Platforms

It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is frequently nonsensical or surreal.

Based on user feedback that many people appreciate content made with AI tools, ranging from AI artwork to educational videos, and we want to give people the power to increase or decrease of that, based on their own likes,” said a platform representative.

Scale of AI Content

The platform shared that there are currently over a billion videos on its app tagged as AI-generated. In total, more than 100 m pieces of content are uploaded to the app each day, making clips made by AI a limited portion of its overall inventory.

User Control Features

Users will be capable of reduce or increase the volume of artificial media they view by opening the “manage topic” option in the application and choosing AI-made media. Further subjects that currently be controlled under the tool include current affairs, style, aesthetics, and choreography.

AI Disclosure Rules

The platform’s guidelines require users to tag “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.

Additionally, the app will from now on add an artificially created tag to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This action is intended to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is furthermore establishing a $2 million awareness program for professionals and groups to develop informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to teaching coding and technology.

Moderation Strategy

The video-sharing app has defended its content review process, amid controversy over proposals to make redundant numerous safety staff in the UK. The company is set to reduce a significant number of roles in its content moderation division in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it is viewed by people. The platform announced a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its AI tools.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”